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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
A survey found 60% of US consumers say AI in brand messaging is a turnoff. This suggests brands should carefully consider how they present AI features to avoid alienating customers. The finding implies that simply touting AI may not be an effective marketing strategy. You may want to focus on practical benefits instead.
Key takeaways
- 60% of US consumers are turned off by AI in brand messaging.
- Brands should focus on practical benefits over AI features.
- Effective marketing may require nuanced AI presentation.