other19h
A study found 59% of the videos TikTok serves new accounts are AI "slop"
A study by Kapwing found 59% of videos served to new TikTok accounts were AI-generated or low-effort content. This rate is about three times higher than on YouTube Shorts. The prevalence was highest in kids' content, with 97% of videos under the #CartoonKids tag being AI-generated. TikTok offers an option to see less AI content.
Key takeaways
- 59% of new TikTok videos are AI-generated or low-effort content.
- Kids' content has 97% AI-generated videos under #CartoonKids.
- TikTok offers a 'see less AI content' option.